Event Info

In today's depressed high-tech market, revenues and profits are the key to survival for many struggling technology companies. The art of closing the deal lies in the psychology of selling high-tech products. The Technology Leadership Forum (TLF) presents a lively panel discussion on a timely topic: "Sales Leadership in Today's High-Tech Market" featuring a presentation by Steve Martin, author of "Heavy Hitter Selling". Following that presentation, there will be a lively panel discussion on this topic.

Joining Steve Martin on this distinguished panel will be Jim Thanos (Board member of SupportSoft & Former EVP of Sales at BroadVision) and Gus Tai (General Partner at Trinity Ventures), who will share their views on successful selling in today's market.


Topic:	"Sales Leadership in Today's High-Tech Market"

Panelists:	Steve Martin, Author, Heavy Hitter Selling Jim Thanos (Board member of SupportSoft, ClickSoftware, Enfish), former EVP & GM, Sales & Worldwide Field Operations, BroadVision, Aurum (Baan), Informix (IBM) Gus Tai, General Partner, Trinity Ventures

Date:	Thursday May 8, 2003

Time:	6:00pm-7:00pm Networking & Registration Check-in (Note: You must arrive by 6:30pm to claim your reservation. After that, seating will be assigned on a first-come-first-served basis.)
	7:00pm-8:30pm Program
	8:30pm-9:00pm Networking

Location:	Fenwick & West Law Firm (directions)
	801 California Street, Mountain View, CA 94041

Cost:	$25 if pre-reg by Tues May 6, $30 after that (you can pay at the door) Note: $35 without pre-registration Seating is limited. Pre-register now and save $$$!

Format:	- "Heavy Hitter Selling" presentation (30 min) - Panel discussion on successful selling in today's market (30 min) - Q&A session with the audience moderated by the Host (30 min) - Social/networking time before and after the program.

E-Mail:	E-Mail your questions to TLForum@yahoo.com Subscribe to our email list by sending an empty email message to TLForum-announce-subscribe@yahoogroups.com

What High-Tech Leaders Are Saying About Heavy Hitter Selling ...
"This is a very different book on selling. It's like the graduate course on enterprise selling. It focuses on the most important aspect of sales: people, relationships, and how to figure them out."
Olivier Helleboid , President, BEA Products, BEA Systems
"Absolutely fascinating. A must read for the management team of every high-tech company. Surviving today's challenging times may depend on it!"
Rich Heimsch, President, DEK International
"Recommended reading for the entire board of directors. Especially venture capitalist who need to decipher and approve their portfolio companies' sales strategies."
Dave Pidwell, Venture Partner, Alloy Ventures
"I really enjoyed reading the book! An unusual way of looking at sales through perfecting the communications process. I agree, relationships and rapport lead to revenue."
Dr. Shuki Bruck, Gordon Moore Professor of Computation, Neural Systems, and Engineering, California Institute of Technology